Clickstream Data Analytics
Join digital clickstream data with your customer data for deeper insights. Our tracker collects all web activity at big data scale and joins with your customer data for analytics.
Get granular, unsampled web analytics data without any headache of tagging
Clickstream data can be collected within your cloud and integrated with your customer and other channel data to enable integrated analysis
Organizations often need to access their granular clickstream data for attaching it with customer data or multi channel data for end to end analysis
Most premium web analytics tools require you to fetch clickstream and process it in your warehouse for linking with customer data
Organizations want to maintain privacy of their internal customer data and cannot send personal data to cloud web analytics providers. We can help you solve the clickstream puzzle and still maintain customer data privacy.
Enabling Quick Digital Customer Insights
No Tagging Auto Tracker
Customer Data Integration
We integrate digital clickstream data collected using our tracker with your customer creating your own Customer ID Graph. Since this is done within your own cloud or on premise, there is no threat to customer data privacy. We can also integrate your digital data with other channel interactions using any joining key.
BI Interface & Analytics Support
The processed data is available for analysis using a Business Intelligence interface for self service. Our team can also pitch in and support for analysis based on your custom needs. We can also help develop predictive behavioral models from your digital data using machine learning to assist your cross sell & up sell efforts.
Case study demonstrating usage of auto tagging methodology to gather clickstream data quickly and analyzing it using visualizations
A BFSI client wanted to better understand the online application journey of prospects visiting its site.
Approach & Analysis
We deployed our auto tracker & quickly gathered data for analysis without needing any event tags. We could analyze the journeys, forms & calculators to pinpoint what was holding sales online. We provided session recordings 'showing' where visitors were stuck.
The analysis informed their journey re-design efforts & lead to a significant lift in online sales & visitor conversion without increasing digital marketing spends.